YEREVAN. – The National Competitiveness Foundation of Armenia, in partnership with the Air Arabia airlines, will host major Indian media representatives in Armenia on October 22-25.

Among the invitees are the DNA newspaper, Travel XP channel, Hindustan Times Brunch, Lonely Planet, Business India and Outlook Traveller magazines.

The mission of the trip is to increase Armenia’s visibility in the Indian tourism market as an attractive travel destination and stimulate inbound tourist flows.

During the trip the journalists will explore various tourist attractions of Armenia and will have the opportunity to enjoy the rich historical, cultural and spiritual heritage of the country, as well as the national traditions and modern life.

The trip will result in a series of publications, photos and a TV program about Armenia.