YEREVAN. – Ashtarak-Kat is going to release new edible yogurt product line under the well-know brand “Mojo”, Public Relations specialist of Ashtarak-Kat said in an interview with Armenian News-NEWS.am.

“Mojo” drinkable yogurts are in a great demand in the dairy market. “Mojo” is a famous brand created especially for young people who lead an active life.

“Before turning to the production process, we studied the needs and the demands of our consumers and as a  result of the survey came to a conclusion that most of our consumers would like to taste the edible type of drinkable “Mojo”.  In order to meet the needs and the desires of our consumers we decided to introduce “Mojo” edible yogurts in the dairy market of Armenia,” added the representative of the company.

“One of the main achievements of our company was to make yogurt a famous product in the Armenian society. It is not a secret that “Ashtarak-Kat” was the first company to produce  yogurts in Armenia. Years ago yogurt was a quite unusual product for consumers but nowadays it is a part of their daily meal,” the representative of Ashtarak-Kat concluded .