YEREVAN. – Objective of the “My Armenia” project is to see to it that Armenia is recognized on the world map as a world-class tourism country.

US Ambassador Richard Mills stated the aforementioned at Friday’s official launch of this project, which is designed to promote the preservation of Armenian national culture by way of developing cultural tourism in Armenia.

In the ambassador’s words, Armenia has a rich heritage and it is a very hospitable country.

Mills also noted that “My Armenia” is a four-year project with a  US$5-million budget, and the full potential of the country will be used to implement this undertaking.

The diplomat stressed that this project can be useful also for Armenia’s economy.

Richard Mills added that another goal of this project is to see to it that the economic benefits of tourism in Armenia are widely spread throughout the country. 

The “My Armenia” project is a result of cooperation between the Government of Armenia, the United States Agency for International Development (USAID), and the  Smithsonian Institution which is well known in the domain of cultural preservation.