On April 25, GEICO Skytypers issued “An Apology” for the Armenian Genocide denial skywriting that occurred over New York City last week.

Armenian Assembly of America Florida Chair and South Florida Armenian Genocide Commemoration, Inc. Chair Arsine Kaloustian designed a campaign to contact the GEICO Skywriters and educate them on their own message. The image went viral and generated hundreds of responses to GEICO Skytypers.

“This formal apology from GEICO Skytypers should be encouraging to all Armenians who have felt helpless in the face of the rampant genocide denial propaganda that has occurred nationwide over the last month,” Kaloustian said. “No voice is too small when raised in unison with others who speak out for what is morally right. We hope this will serve as a message to other publicly held companies who may be ignorant on the subject of the Armenian Genocide. We are here. We are numerous. And we remember. Educate yourselves BEFORE running ads such as these.”