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March 28
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The British company Vertu which is engaged in production of luxury smartphones launched special Aster Chevron series, Russian CEO of Vertu Nadezhda Yeremina reported.

Vertu’s canvas is used for finishing the smartphones designed specifically for Chevron collections in Italy. The device price in the Russian market will make 293,000 rubles which is almost 100,000 lower than the minimum cost of devices that have been already presented in Russia. Smartphones will be available in pink, blue and black colors since June 29, Lenta reported.

CEO of the company Gordon Watson said that  potential buyers of Aster Chevron are two groups of clients — those who look for alternative to leather for ethical reasons, and also those who would like to get experience of use of Vertu for more affordable price. Aster Chevron kept the main components of the brand: the titanic case, sapphire crystal screen, personalized services and modern technologies.

Vertu released its first phone in 2002. At the beginning of November 2015 Vertu was purchased by the Chinese investors. According to informal data, the amount of transaction has made 200 million dollars.

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