British Channel 4 launched a new show named “Naked Attraction” within which people wishing to find a partner will get acquainted with the candidates in their birthday suits, The Independent reported.

The participants of the show among lonely men and women will be offered to choose a potential partner from the six candidates who will appear in front of them without clothes. After that, the heroes of the program will go on a date to understand whether they fit each other.

According to the producers of the show, they have decided to depart from the classical concept of programs about acquaintances and it will push the boundaries of the traditional dating show with what they call, “a daring new dating series that starts where some good dates might end - naked.” They also refer to researches of the scientists considering that people in many respects define the potential partner by a structure of his body and physical shape.