Volkswagen (VW) is considering offloading motorcycle manufacturer Ducati, as part of a sweeping overhaul of the German automaker’s sprawling portfolio, Bloomberg reports.
The Italian brand is among the 600 out of Volkswagen’s 2,000 businesses being reviewed, Audi Chief Executive Officer Gernot Döllner said in an interview. The storied maker of high-performance bikes is part of VW’s Audi group.
The discussion of Ducati’s future is part of a broader business performance review at VW, which is committed to disciplined and responsible asset management, Döllner said. He added, however, that no decision has been made yet.
The superbike maker could be worth about 1.25 billion euros, Bloomberg Intelligence analyst Michael Dean said, based on estimates from peers.
Ducati was founded in Bologna, Italy, in 1926 by brothers Adriano, Bruno, and Marcello Ducati. Initially, the company specialized in the production of radio equipment. Ducati started producing motorcycles only after World War II, and now produces about 50,000 motorcycles annually. Last year, the company's revenue was 925 million euros, with an operating profit of 52 million euros.
Audi acquired Ducati in 2012. The Italian brand was first considered for sale in 2017, when American Harley-Davidson Inc. expressed interest in buying it.
VW is conducting a comprehensive review of its assets to cut costs and improve its competitiveness. Earlier in September, the concern's supervisory board approved a business restructuring plan, which includes large-scale staff reductions, a halving of the model range, as well as the possibility of closing several factories in Germany.

















