YEREVAN. – A new electronic appliances store opened in Yerevan, which is more an exhibition than a common store. The newly opened store, TechnoLife, is the largest in Armenia and in the region. It belongs to ARAY Company. However, main colors are blue, white and light blue, instead of ARAY’s red and white.

“TechnoLife will differ from the rest of the electronic appliances stores primarily by its high quality service,” ARAY CEO Wilson Melikjanyan told Armenian News-NEWS.am during the store opening ceremony.

Many Armenian businessmen, representatives of showbiz and partners of ARAY were present at the opening ceremony. Head of Russian and CIS Electrolux Company Alexander Ovsiannikov said that even Moscow does not have a store with such design.