Famed British carmaker Jaguar revealed its new vehicle design direction with the introduction of an all-electric concept car called “Type 00,” NBC News reports.

The vehicle, pronounced “Type Zero Zero,” features a minimalistic yet somewhat gaudy design. It is boxy with sleek lights and large wheels, a notably visual change from the brand’s current, sporty cars and SUVs.

Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or brand. The vehicles are not meant to be sold to consumers.

Jaguar is expected to produce several new electric vehicles (EVs) over the coming years, including a four-door GT car that is expected to be revealed next year that resembles the concept car.

Jaguar is projecting a range of up to 430 miles (692 km) on a single charge with its new production EV, with up to 200 miles (321.8 km) of range in 15 minutes when rapid charging.

The new concept vehicle comes weeks after Jaguar released an artistically flamboyant video meant to debut the company’s “Copy Nothing” rebranding.