Amir Sugaypov, assistant to the head of the Chechen Republic and first deputy minister for youth affairs, has called on Chechen women to wear headscarves, according to his posts on social media. In an interview with Chechnya Segodnya, he explained the purpose of this appeal and how it will be implemented.

According to Sugaypov, a girl with her head covered appears much more dignified and beautiful.

“Most girls who let their hair loose and go out without a headscarf think they look more attractive this way. But that is not correct. From the perspectives of aesthetics, religion, Chechen customs, traditions, and norms, a girl with a covered head looks much more dignified and beautiful. I am not talking about a hijab, but a simple headscarf or at least a layered scarf—a modest element reflecting respect for culture and traditions,” he said. Sugaypov noted that many women believe dressing this way is meant to impress men.

“Many girls dress for men, but let me say this: no respectable man who respects his traditions, religion, and himself will desire such women. Everyone with common sense knows this. From our roots and ancestors, we have clearly defined how men and women should behave. We do this not for show, but for our people. This must be done now to prevent crossing the line beyond which our values are lost. Under no circumstances will we allow anyone to cross that line. This is inviolable,” he emphasized.

Sugaypov added that educational talks will be conducted with those who do not pay attention to these recommendations.

He noted that the public has generally reacted positively to the initiative. In comments, users have supported the appeal, calling it a “good and necessary initiative.”

Sugaypov reminded that the work is being done gradually. Social media has been “cleaned up,” and calm, explanatory talks have been held with those who posted inappropriate content.

“No one scolded anyone. Everyone understood and deleted their posts. This is primarily in their interest and for the well-being of society. Now we will promote the idea of wearing headscarves and traditional clothing that aligns with the spirit of Chechen traditions,” the agency’s interlocutor explained.