Monaco, 22 September 2025 - Jardins d’Arménie Royal Brandy celebrated its Global launch with a gala at the Hôtel Hermitage Monte-Carlo on September 13, 2025, attended by H.S.H. Prince Albert II of Monaco and the Ambassador of Armenia to France, Arman Khachatryan. In the prestigious setting of the Salle Belle Époque, one hundred guests enjoyed an evening that blended fine gastronomy, traditional music, folk dances, and an exhibition of Armenian art presented in collaboration with Galerie Angelina and the Artists’ Union of Armenia.  

The evening culminated in an exclusive tasting led by Bruno Scavo, former Head Sommelier of Monte-Carlo SBM, who guided guests through the layered aromas and refined complexity of this exceptional spirit. With this milestone, Jardins d’Arménie Royal Brandy made its official European debut, affirming its ambition to introduce a new category of brandy that unites ancestral craftsmanship with contemporary innovation.

A visionary founder

At the origin of this project stands Simon Pogossian, founder of the SPS Cigaronne and Newline Brands Global LLC. For more than 30 years, the Pogossian family has been dedicated to creating exceptional luxury products, driven by craftsmanship, innovation, and an uncompromising pursuit of excellence. Today, the leadership has passed to Simon Pogossian’s son, Armen Pogossian, who, at only 27 years old, represents a new generation of global business leaders.  With Jardins d’Arménie, Armen Pogossian introduces an entirely new category of spirits: Royal Brandy, a perfect alliance of ancestral heritage and contemporary mastery.

“Jardins d’Arménie is the expression of our history, our art, and our savoir-faire. Each sip embodies the strength of our land, the finesse of our craftsmanship, and centuries of tradition. To unveil it in Monaco, in the presence of H.S.H. Prince Albert II, is a powerful symbol: sharing Armenian excellence with Europe,” said Armen Pogos-sian, Owner of Cigaronne and Newline Brands Global LLC.

About Cigaronne and Newline Brands Global LLC

Since 1992, the Pogossian family has been creating luxury products of distinction through SPS Cigaronne and Newline Brands Global LLC. Present in more than 40 countries, these houses embody a vision rooted in craftsmanship, creativity, and excellence, offering sophisticated and timeless experiences to a discerning international clientele.