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March 28
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Typing of key words of certain kind and number is no longer a guarantee for the upward advancement of a website in Google.

Founder and CEO of Simple Solutions, Gor Karapetyan, told the aforementioned to Armenian News – NEWS.am at BarCamp IT forum held in Yerevan. 

Google periodically updates its strategy of website search priority that is why those who can skillfully play with key words and used to ride on the wave, are now sliding down.  Google is switching from key words to key concepts and is trying to better distinguish naturally written texts, he said.

The attempts to deceive the search engine also do not live long, Karapetyan added. There are methods to do so that the user sees one thing, whereas the Googlebot gets a set of key words for the website to have a high ranking. Such attempts were made in Armenia as well, but the search engines discover them and move the websites down.

As to the choice between a website and Facebook page, businesses, especially startups, limit themselves to the second.

“There it is possible to create an actually fully-fledged page for business with the parts “About company,””Services,” “Feedback,” etc.  That is, a totally free page, which, however, can be seen only within Facebook. The search engine can show it but without any additional information. Therefore, less people will visit it.

Thus, it is necessary to study one’s target audience. It is highly unlikely that your potential clients use only Facebook or search engines,” Karapetyan said. 

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