The Armenia Fund will host its 20th annual Thanksgiving Day telethon Thursday to raise funds for Armenia and Artsakh.

The telethon, this year called “Fruitful Artsakh,” will air for 12 hours, from 10 a.m. to 10 p.m. on Nov. 23, and will benefit irrigation projects in Armenia and Artsakh, Los Angeles Times .

“The telethon is the culmination of all the efforts of what we have done throughout the year,” said Maria Mehranian, president of the Armenia Fund.

The telethon has brought in roughly $12 million to $16 million over the past 10 years, Mehranian said, adding that overall their organization has raised more than $350 million for its causes since its creation in 1994.

The funds raised this year will be spent on the installation of high-tech drip irrigation systems to deliver a constant source of water for Armenian farmers that will help with sustainable food production in the local and regional areas.

 “This is the only organization that brings all the Armenians together. It doesn’t have a denomination or political affiliation. It’s like the Super Bowl of all the Armenian events,” Mehranian said.