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Instagram will add the new Checkout feature that will help users order makeup items, clothes, accessories and other products right from the Instagram app, reports the Russian RBK.

The folks at Instagram say the feature has been introduced as a beta-version for business and is only available in the US. Users will soon be able to order a variety of products of Adidas, Nike, Anastasia Beverly Hills, NYX Cosmetics, Balmain, Brberry, ColourPop, Dior, H&M, Huda Beauty, KKW, Kylie Cosmetics, MAC Cosmetics, Uniqlo, Prada and other trademarks.

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