Chinese and Russian media have played an important role in the coronavirus pandemic and should intensify exchanges and cooperation on innovation, China Daily reported referring to officials and media from both countries.
"A new round of technological revolution and industrial innovation has been accelerated globally, while the broadcasting technology is having faster, deeper and broader impacts in the public opinion ecology and people's lives," Niu Yibing, deputy head of the Office of the Central Cyberspace Affairs Commission, said at 2020 China-Russia Online Media Webinar.
Yibing invited the media of both countries to keep pace with the most advanced and strategically important broadcasting technologies and expand bilateral media cooperation.
Digital media from China and Russia should work together to tell brighter stories about the fight against the pandemic, jointly combat attacks and provocations from Western countries, create a healthy environment for international public opinion and share experiences in preventing, controlling and treating coronavirus, he said.
His comments and suggestions were supported by speakers from both countries.
"We are witnessing changes in the architecture of international relations, and the integration processes are rapidly taking place during such a significant historical period when media play a special role," said Bella Cherkesova, deputy head of the Ministry of Digital Development, Communications and Mass Media of Russia.
Cherkesova welcomed the ongoing media cooperation between the two countries, as well as greater influence on Russian audiences through cooperation in the quantity and quality of Chinese content.
Cherkesova noted that the media of both countries supported each other during the pandemic.
Chen Lina, executive editor of Sina Weibo, noted that the development of new media provides a huge space for imagination.
"What we can do is to embrace and accept these changes, and act accordingly," Chen said.
"We hope that the Chinese and Russian media can deepen exchanges, learn from each other's strengths, concentrate superior resources, and make our contribution to the realization of better-quality content dissemination and cultural exchanges," Chen added.
Denis Perepelitsyn, Head of Communications at SPB TV, said that Chinese and Russian TV channels maintain close cooperation in various forms.
But, nevertheless, the most valuable part of the Sino-Russian relationship is friendship at this most difficult time, Perepelitsyn noted, recalling that in March SPB TV provided 100,000 masks to its colleagues at CGTN and Shanghai Media Group in Wuhan.