The Arena Group, owner of popular magazines including Sports Illustrated, Parade and Men's Journal, announced the use of artificial intelligence in content creation for its publications. The software is being developed by the little-known companies Jasper and Nota. The new AI will work in conjunction with human journalists, and, according to the assurances of the publication, is not intended to replace their work.

As CEO of The Arena Group Ross Levinson explained, they intend to use artificial intelligence technology to expand the capabilities of their platform. AI tools will assist in information processing, which will allow them to optimize the processes of preparing new materials. The move, the company envisions, will open up new ways to attract customers.

In a pilot project, the editors of The Arena Group have already used AI technologies to analyze the news agenda, quickly select the most relevant topics and select related materials from the archives. Automating information processing reduces the workload on people and speeds up the creation of new publications. However, humans still have the last word - the machine is not yet able to fully replace the work of journalists and editors.