One of the Danish richest businessmen, billionaire Lars Larsen died aged 71, Forbes reported.

Jysk confirmed in a statement that Larsen died peacefully in his home in Silkeborg, western Denmark, on Monday, surrounded by his family.

Larsen began his business in 1979. Over the next 40 years, Jysk became Denmark's largest furniture retailer. Jysk is called Danish rival IKEA - both companies sell inexpensive furniture and household items, and they also have a lot of solid wood furniture.

According to the American Forbes, Larsen ranked seventh in the list of the richest businessmen in Denmark and 424th line in the global ranking of billionaires. His fortune was estimated by Forbes at $ 4.4 billion. In 2004, a businessman issued an autobiography.