The Netherlands no longer will be named as Holland, as the country dropped Holland from 1 January, 2020.

Local authorities, companies, universities and newspapers will have to use “The Netherlands”. The government believes this move will enable the country to get rid of the image of a place related to drugs and prostitution, RIA Novosti reported. 

The country's authorities also believe that this decision will redistribute the flow of tourists, since today most foreigners visit historical Holland — Amsterdam, Haarlem and The Hague — and these cities can’t cope with the influx of tourists.

Rebranding will cost around 200 thousand euros.