A nationwide competition has started in Japan with the support of the authorities, which should popularize alcohol among young people, the Financial Times reported.

As part of the competition, the Japanese should also propose ideas that will arouse the interest of the younger generation in alcoholic products, including sake, Japanese whiskey, beer, wine, liqueurs, etc.

The contest is called Sake Viva!, citizens from 20 to 39 years old can take part in it. It will last until September 9, 2022.

Competitive applications also welcome the bias in artificial intelligence technology and the implementation of the concept of the so-called metaverse in the context of the sale of alcoholic products.