A jewelry company from India has won a new title in the Guinness Book of World Records for the largest number of diamonds set on a watch.

The company has named the watch Srinkea (good luck watch) and it is set with 17,524 diamonds - 17,512 white and 12 black.

The design of the watch is as unique as the number of diamonds on it. Once the hand-drawn sketch of the watch design was completed, it was recreated in 3D as a computer design and then printed.

The diamonds were then placed one by one on the watch. GWR said it took five different forms of polishing to give the watch the desired look.

The finished watch weighs 373.30 grams.

This watch broke the previous record set in December 2018 by Aaron Shum Jewelry Ltd. in Hong Kong with 15,858 diamonds.