A firm managing bullfights at Seville’s bullring is to give free tickets to children under eight, adding to a national debate about the controversial Spanish tradition, reports The Guardian.

The company, Pages, said adult spectators with a ticket for the “novilladas”—practice bullfights involving younger bulls—at Seville’s Maestranza may be accompanied by a child free of charge, which it said was “the best way to introduce the little ones” to the world of bullfighting.

Jose Enrique Zaldivar, who heads the Spanish Association of Veterinarians for the Abolition of Bullfighting, said attracting children was an attempt to regain a declining audience.

“We think it’s wrong that young children are allowed to attend these shows because watching animals suffer can cause psychological damage,” he added.