Armenian ambassador to the United States, Narek Mkrtchyan, hosted Matt Haller, President and CEO of the International Franchise Association, at the Armenian embassy, along with the organization’s Chief Advocacy Officer, Mike Layman.

During the meeting, they discussed opportunities for expanding Armenia-US economic ties, as well as prospects for cooperation in areas of mutual interest.

The sides also explored possibilities for ensuring and expanding the presence of several brands in the Armenian market, emphasizing the importance of developing mutually beneficial partnerships.