YEREVAN. – Within the framework of the Yerevan International Communications Biennale, foreign specialists will develop the Karabakh brand, Biennale Chairman Armen Martirosyan said at a press conference on Wednesday.

Prime Commercial Company Director Samvel Sahakyan, for his part, noted that the specialists will visit Nagorno-Karabakh (Artsakh), to get acquainted with the people’s history, culture and traditions, and they will develop, within one year, the Artsakh brand wherewith Karabakh will present itself to the world.

“We want them to prepare Armenian food with their own hands, to grasp the essence of Armenian hospitality,” Sahakyan added.

The Yerevan International Communications Biennale will be held from Thursday to Saturday in Armenia’s capital city. The event will bring together well-known companies, a panel of judges, and participants from more than ten countries.