Apple users are embarrassed to use Siri in public places, concludes research done by Creative Strategies. The company held a survey among Siri users and found that 97 percent of the respondents feel ashamed of using it publicly.

Most often, 62% of the users activate the voice assistant in the car; 39% at home. In addition, the respondents admitted that they feel ashamed of using Siri at work. There were 500 American participates in the poll. The survey also showed that while Americans are accustomed to talk on the phone loudly in public places, the electronic interlocutor is still perceived as something new.