A customer loyalty program is launched in Armenia which is equally profitable for customers and points of sale and is simple to use. We talk about idplus platform, which is presented as a mobile application and operates both on iOS and Android.

And so, idplus is a completely new, digital, unified and modern loyalty platform in which the client will have the opportunity to:

  • Receive bonuses and cashback from many partners when paying by QR/NFC with the Idram&IDBank application,
  • Sell your accumulated bonuses through an auction, turning them into money, and of course buy bonuses with discounts from other users,
  • With one touch, give or receive digital gift cards from anywhere, anytime, without having to visit a store.
  • Use gift cards or accumulated bonuses when shopping with partners.
  • When paying at the point of sale, use the combo payment option: gift card, bonus, payment via Idram, flexibly choosing a combination of options in the idplus application.
  • View accumulated bonuses at various points of sale (in the form of digital bonus cards from platform partners) and the entire history of transactions.

The company expects the platform to be widely used by both business and customers, given the strategic partnership with Idram. It is technically possible to implement a loyalty system with those partners where Idram QR payments are already available, and the total number of points of sale with this possibility is currently close to 12,000. At the moment, 900+ points of sale have joined the idplus platform, the number of which will continue to grow, as the platform has a number of advantages for points of sale as well.

  • Fully digitize loyalty systems,
  • Implement your own mechanism for accruing and providing bonuses and cashbacks on the selected conditions and depending on various factors,
  • Offer digital gift cards and cashback to card buyers.
  • Offer your customers various promotions with special conditions, even indicating the day of the promotion, time, coupon amount, specific type of product, etc.
  • Evaluate the effectiveness of their loyalty programs or promotions using ready-made reports on the platform.

According to idplus Business Development Director Arevik Ananyan, the platform is suitable for both points of sale and their customers due to its simplicity. “When a customer makes a payment with Idram or scans an Idram QR with the idplus app, they enjoy a promotion or a permanent loyalty system announced by this merchant without any additional actions. Have you often been asked in stores if you have a bonus card? In the case of idplus, there is no need for such questions, because if the customer simply reads the Idram QR and makes a payment using the Idram&IDBank or idplus application, his bonus points will automatically appear on his digital bonus card of this idplus store. Moreover, the platform’s partners and the promotions they offer are visible in the app,” says Arevik Ananyan.

Thus, the features and benefits of the idplus loyalty platform listed above create a whole new culture of loyalty for both points of sale and customers.

The list of partners providing bonuses, cashbacks, gift cards can be found in the "Offers" section of the idplus app.