YEREVAN. - In Yerevan’s LaGalleria designer store an outwear fashion show from the 2011-2012 Ermanno Scervino collection has taken place recently. The founder and director of the company Tony Scervino was also present.

From 2008 LaGalleria officially represents the Ermanno Scervino brand in Armenia. The Ermanno Scervino company was founded in 2000 by Ermanno Scervino and Tony Scervino. According to experts, Ermanno Scervino represents real high ranked Italian Fashion in the Fashion world.

Tony Scervino gave an exclusive interview to Armenian News-NEWS.am.

Tell us about the style of Ermanno Scervino.

The style is feminine and international but not eye catching. Our principle is the fewer the better. Our cloths are sexual but not vulgar.

We also create lingerie. Everything is produced in Tuskany, Italy. There is much handwork in our products.

What do you think-do women buy lingerie for male eyes or for themselves?

At first place lingerie must bring joy to the woman.

How did the Armenian customer react to Ermanno Scervino?

Armenia is a really good partner for us. The reviews of the Armenian customers were good ones. Our customers in Armenia are very intelligent.

What is a taboo for you while creating a collection?

We never use low quality material. Although we do everything to satisfy our women customers we never use leader of rare and endangered animals.

How will you remember Armenia?

I feel myself at home here, as I would feel in Italy. I really like the Armenian cuisine the goodwill and hospitality of the Armenian nation. Every time I come to Armenia with pleasure. In Armenia I am at home.

Interview taken by Maria Asatryan