Kia “definitely needs” an entry-level model to broaden the appeal of electric cars, according to company president Ho Sung Song, Autocar reports.

Speaking at the brand's second EV Day event, Song confirmed that the company is “internally studying” what an entry-level model would look like—be it a city car to sit below the upcoming EV2 and fight the future Renault Twingo and Volkswagen ID 1, or a more affordable version of an existing model.

He also hinted that the prospective EV1 could cost around €25,000.

“If we want to move to the late majority customer target group, definitely we need a lower size of model—or a lower-price model—and we are internally studying what will be our entry EV models, apart from our EV2,” Song said. “Maybe next EV Day, we’ll show you what we are planning.”

The reveal of an EV1 concept next year would put a production car on track to arrive in 2027, the same year as the VW ID 1 is due to be launched and a year after the Twingo.