The term ‘Armenian Genocide’ was the 10th most-searched term on March 11 after the topic was discussed in “Khloe and Lamar” show aired by E!Networks, the Armenian Weekly reports.

It continued at an impressive 16th most-searched term on for most of Monday. 

Over 2.1 million were reported to have watched the Armenian Genocide episode, which was rated in the top-5 most viewed shows in the 18 to 49 age category for that day. Tweets by Khloe and her sister, Kim Kardashian, earlier in the day about the topic reached well over 13 million followers, the website says.

The Genocide Education Project (GenEd) Executive Director Raffi Momjian said the TV show raised awareness on the Armenian Genocide worldwide.

“Sadly the failure of the international community to either prevent or punish the Armenian Genocide set a dangerous precedent, that paved the way for the Holocaust and genocides in Cambodia, Rwanda and most recently Darfur.  The more the public learns about these atrocities and stands up to their ongoing denial – the sooner we will see governments worldwide taking real, decisive action to end forever the cycle of genocide,” the Armenian Weekly quotes Momjian.

E! Network producers also reached out to The Genocide Education Project (GenEd), after seeing film footage and photography from an educational video that Varadian and GenEd Education Director Sara Cohan had prepared as part of a human rights curriculum project funded by the Rhode Island Council for the Humanities.