BMW is set to make a significant impact at the upcoming Concorso d’Eleganza Villa d’Este exhibition, with the unveiling of several new models, including a highly anticipated open-top concept car, reports Modern Car Collector.

This prestigious event, held on the picturesque shores of Lake Como, Italy, will showcase BMW’s latest innovations and celebrate the brand’s storied history.

The anticipation surrounding this reveal is heightened by BMW’s history of introducing striking concept cars at Villa d’Este. Last year, the marque presented the Concept Touring Coupe, a coupe iteration of the Z4. 

Whether the new concept will follow a similar path to production remains to be seen, but it is already generating buzz.

In addition to the concept car, BMW will also debut the 20th BMW Art Car at the Centre Pompidou in Paris. This latest entry in the renowned Art Car series is based on BMW’s M Hybrid V8 Le Mans challenger and continues the tradition of blending automotive engineering with contemporary art. 

The Concorso d’Eleganza Villa d’Este, starting on Friday, is expected to be a major highlight in the automotive calendar, with BMW playing a central role. 

Alongside the new concept car and Art Car, the company will celebrate the 25th anniversary of the iconic Z8, adding a nostalgic element to the festivities.