The National Competitiveness Foundation of Armenia, along with five Armenian travel agencies, will represent Armenia at the World Travel Market annual exhibition, which will take place in London, UK, from Monday to Thursday.

Armenia and the Nagorno-Karabakh Republic (NKR), or Artsakh, will share a joint booth at the event.

An estimated 5,000 international exhibitors representing 186 countries and regions and more than 50,000 global travel professionals are expected to take part in this year’s exhibition.

During the event, the cultural, historical and Christian heritage of Armenia and the NKR will be presented in English-language travel guides and maps.

Participation in this leading exhibition aims to promote the tourism of Armenia and Artsakh in the European market and contribute to the growth of tourist inflow.