YEREVAN. – Famous Marketing consultant Philip Kotler views Armenia as a regional center for the development of marketing. Kotler will open a centre of marketing and management after his visit in Armenia. He has a great contribution in making marketing a separate branch of science. During the visit, Kotler personally will present his new 3.0 conception theory of marketing, “Philip Kotler in Armenia” project manager Armen Sargsyan told the journalists on Tuesday.

“The whole Caucasus region shows a serious interest on Kotler’s visit to Armenia. Specialists from Iran, Turkey, Georgia, and possibly from Ukraine wish to participate in seminars,” Sargsyan stated.

“About 2000 people will participate in the seminars. Kotler’s visit made an active stir in the region. Armenian President Serzh Sargsyan also offered to support Kotler’s visit,” president of Armenian Marketing Association Aram Navasardyan told and added that seminars will also be organized for state officials.

Kotler’s new conception rejects some points of his former conception. He states that marketing should be adapted continuously and meet the demands of the changing world. The famous marketing consultant will be in Armenia on November 7-12. He will participate in several events and will hold four seminars for students, businessmen and officials.