Visa (NYSE: V), a world leader in digital payments, and Wizz Air, one of Europe's leading airlines, have announced a strategic partnership aimed at supporting the development of tourism, enhancing travel experiences, and expanding access to innovative payment solutions in Armenia.

The collaboration brings together Visa's global expertise in digital payments and Wizz Air's extensive international travel network, reflecting a shared commitment to supporting the continued growth of Armenia's travel and tourism sector. 

By combining international best practices in payments and travel, Visa and Wizz Air aim to make travel more accessible, seamless, and rewarding for Armenian consumers while encouraging innovation across the country's payments and travel ecosystem. 

Through this partnership, Visa and Wizz Air will focus on:

  • Supporting the growth of tourism and travel in Armenia;

  • Expanding access to innovative travel-related payment solutions;

  • Bringing international expertise, innovation, and customer benefits to Armenian consumers;

  • Enhancing the overall travel experience for customers;

  • Encouraging further development and innovation within Armenia's payments and travel industries.

"I am thrilled to announce the strategic partnership between Visa and Wizz Air, a pioneering step in our mission to redefine the travel experience and advance tourism in Armenia. By combining Visa's global expertise and secure payment technology with Wizz Air's extensive travel network, we are creating new value for Armenian consumers and reinforcing our commitment to Armenia’s travel and digital payments landscape. This collaboration brings international best practices to Armenian customers and marks the first step in a partnership we look forward to growing further,”  Diana Kiguradze, Visa Regional Manager for the Caucasus and Moldova, said.  

“We are delighted to strengthen our rapidly growing presence in Armenia through this strategic partnership with Visa. Our revenue strategy is built on one idea above all: being the airline people choose first, and this card is that idea in physical form. By bringing together Wizz Air’s extensive network and affordable travel with Visa’s global expertise in payments, Armenian travelers can unlock exclusive benefits that create additional value for Armenian travelers. Armenia is a market where we are investing in depth, with more aircraft, more frequencies and more destinations, and this partnership keeps us connected to our customers between every trip. Loyalty at WIZZ is designed the low-cost way: funded together with partners who share in every sale, simple to explain and rewarding people for flying with us again.” said Ian Malin, Chief Commercial Officer at Wizz Air.

As the next milestone of this partnership,  Armenia’s first Wizz Air co-branded Visa card will launch in the coming weeks, bringing the collaboration directly to Armenian consumers introducing new travel-related benefits to the market. The initiative demonstrates how strategic cooperation between global leaders in payments and travel can create new value for customers while supporting broader market development. 

The initiative is designed to support broad participation across the Armenian banking sector. Visa and Wizz Air welcome banking partners to join the initiative and work together to make travel more accessible, seamless and rewarding for consumers throughout Armenia.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Cis.Visa.com.