Facebook bought animated images library Giphy's for $ 400 million, Axios reported.
According to The Verge, Facebook has been using the Giphy API for several years to search for gifs on Instagram, the Messenger, and its main app. Half of the Giphy traffic comes from there, the publication said.
They promise to leave the Giphy brand, so far nothing has changed for users of the service. Giphy developers and partners will retain access to its API.
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