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Apple is working on its own application for the social network based on Facebook, Snapchat and Instagram, Bloomberg reported.

According to Apple spokeswoman, the new program will allow users to record and edit videos, to apply a variety of filters and share results with other users.

As it is reported by Bloomberg, in an effort to benefit from popularity of social networks the company is focused on young people who spend from 30 to 50 minutes per day on popular apps, including Facebook, Snapchat and Instagram. Except tools of work with videos, developers are going to add several functions specific to social networks. For example, the possibility of contact between different users.

“Two friends could be able to see all text messages, e-mails, and social network interactions between each other in a single window”, Apple says.

The new app will be available in AppStore or will be issued as an automatic addition to the cameras of the Apple gadgets. According to the staff of the company, videos of square shape,such can be met in Instagram,will be used.

The team which has created such programs as Final Cut Pro and iMovie participates in development of still anonymous application which release is planned in 2017.

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