The Minister of Tourism of Jamaica, Edmund Bartlett, said plans are underway to market brand Jamaica in Armenia.

“We were able to establish a new partner in Armenia that now will be selling destination Jamaica with Qatar Airlines to bring new arrivals into the country,” he informed, reported the Jamaica Observer.

Bartlett added that the partnership will provide new opportunities for a diversified local tourism market, while boosting arrivals to Jamaica.

He said the respective initial discussions were held during his attendance at the 38th plenary session of the United Nations World Tourism Organization (UNWTO) Affiliate Members, in Armenia, from October 1 to 4.