The Apple company is going to change rules of interaction with application developers. In particular, there will be an opportunity to issue an annual subscription in AppStore, The Verge reported quoting Apple's senior vice president of Worldwide Marketing Philip Schiller.

By means of an innovation, the corporation will reduce the fee for developers. Now it makes 30% of the application price in favor of Apple. In case if the user purchases an annual subscription, fee will be 15%.  All the developers will receive an opportunity to sell applications on a subscription, including games.

Another innovation will be the presence of advertising of certain applications. It is connected with complaints of producers of software products that their "software" can be lost in App Store among one million other offers.

It is expected that changes will come into force after conference of developers of Apple WWDC, which will be held from 13 to 17 June, Gazeta reported.