Hundreds of fans gathered at London’s Debenhams to see socialite Kim Kardashian launching her perfume.

Kardashian noted that she took inspiration from the feminine, pretty things surrounding her.

“I thought about what makes me feel confident and special, and translated that into a scent that all women can enjoy," she said of her eponymous fragrance,” Belfast Telegraph quotes Kardashian.

The perfume is available at Debenhams store.

Video by Associated Press