Facebook has introduced a dedicated shopping section.

According to the company's management, the innovation is designed to simplify trade, both for customers and for owners of online stores.

"The new section, Facebook Shop, begins rolling out across the U.S. on Tuesday. It lets people browse product catalogs from businesses and purchase items on the social network. The company was previously testing the section with a small group of U.S. users, and launched a similar feature on its Instagram photo-sharing app last month. Businesses could already add shopping catalogs to their Facebook pages, but there was no dedicated section inside the Facebook app for browsing e-commerce selections from multiple retailers or merchants," Bloomberg reported.