BMW unveiled at the CES technology conference this week a new concept vehicle called the iX Flow with “E Ink” that can change colors. It also showed off a new in-car 31-inch “BMW Theatre Screen” with Amazon Fire TV that’s expected to go into future production vehicles, CNBC reported.

The fluid color changes are made possible by a specially developed body wrap that’s similar to material used in an Amazon Kindle E-Reader that’s tailored to the contours of the all-electric vehicle. When stimulated by electrical signals, the electrophoretic technology brings different color pigments to the surface, causing the body skin to take on the desired coloration, according to BMW.

The actual vehicle is BMW’s new iX electric SUV but the color-changing technology won’t be show-room ready any time soon. Stella Clarke, project lead for BMW iX Flow featuring E Ink, said the color-changing technology isn’t slated to go into production at this time, but there could be “a road for” that in the future
The BMW iX Flow featuring E Ink can only change colors through a scale of white, grey and black, but officials said the technology theoretically could offer other colors.

The “BMW Theatre Screen” is far closer to production, BMW officials said. It includes a 31-inch panorama display in 32:9 format with smart TV functions and a resolution of up to 8K. The screen comes down from the vehicle’s headliner to display in the rear row.