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Kia Motors has filed an application for registration of a new trademark with the national patent office of the native Republic of Korea, Motor1 reported.

"Designed in red and black flavors, the application for the stylized KIA avatar was made back at home with the Korea Intellectual Property Rights Information Service (KIPRIS)," the source noted.

It is yen uknown whether the new logo will replace the current global Kia logo inscribed in an ellipse, or will it belong to a certain line of models. It will be implemented gradually as the model line is updated.

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