YEREVAN.-  Popok international advertising festival opened in Armenia on Thursday. The festival is organized by Armenian Advertising Council with the support of Yerevan municipality.

During the festival, a new outdoor advertising and decoration concept for Armenia’s capital will be discussed. Over 500 works from more than 40 states will be represented.

President of the Armenian Advertising Council Armen Martirosyan said the festival is strengthening its position in the international market. For example, the Russian Association of Advertising Agencies decided to include Popok in the rankings of advertising festivals.