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Joanna Hoffman, once a close advisor to the late Apple CEO Steve Jobs criticized Facebook for not being held accountable for some of the harmful effects the social networking platform has had on society, CNBC reported.

“As I look at Facebook, for example, I keep thinking are they really that ignorant or is this motivated by something … darker than what appears?” she said on a panel with former colleagues of Apple’s offshoot technology company General Magic. 

While Hoffman said she had “enormous respect” for what Facebook had achieved she noted that certain aspects of the social media giant were “destroying the very fabric of human relationships and peddling in an addictive drug called anger.” 

“You know it’s just like tobacco, it’s no different than the opioids,” she added. “We know anger is addictive, we know we can attract people to our platform and get engagement if we get them p----d off enough. So therefore what, we should capitalize on that each and every time?” 

Hoffman also said that “leadership is extremely important”, that “individuals make a huge difference” for the company. However, she added, we must admit that leaders are people and therefore they will have flaws. The question is, how flawed, how ignorant and how devious?” she asked. 

According to her, today there are many leaders who were “genius in what they’ve accomplished and what they have done at a very young age” but added that she found they were “remarkably ignorant on what they are sowing in the world.”

While working with Jobs, Hoffman was one of the few who could challenge Apple co-founder. The image of Hoffman performed by Kate Winslet in the 2015 movie “Steve Jobs” reinforced this image of her as Jobs’ “right-hand woman.” 

Now she works at the Spanish agency of artificial intelligence Sherpa.

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