The Los Angeles Time Media Group announced Thursday that it has promoted Mike Kechichian to Vice President, Advertiser Marketing, Asbarez reported.

Kechichian has assumed increased responsibility since joining The Times as Manager, Advertiser Marketing from ESPN. He will now better integrate emerging sales lead generation efforts with the marketing program development team and oversee all aspects of LATMG’s media kit, portfolio packaging, customer segmentation and related revenue opportunities, the article reads.