Louvre Hotels Group will rebrand, on Thursday in Armenia’s capital city Yerevan, the Golden Tulip Yerevan to Royal Tulip Grand Hotel Yerevan after extensive renovations and product upgrades, Hotel Designs reports.

Until now the Royal Tulip Grand Hotel Yerevan belonged to the Golden Tulip brand, one of the group’s brands.

But with these update “intends to reach new customers and reposition the establishment within the market,” said Chiara Figini, the hotel manager.

It is noted that, designed by renowned Armenian architect N. Bunatian in 1926 and renovated by Renco Company in 1999, the hotel offers 104 refined and elegant guestrooms.