The Armenian National Committee (ANC) of Australia has announced the official launch of a social media campaign, titled “#OnThisDay.”

This year-long campaign, dedicated to the Centenary of the Armenian Genocide, is designed to better educate the wider Australian public on this tragedy, reported Asbarez.

ANC Australia has compiled an extensive catalogue of the newspaper clippings from Australian archives, and will be releasing them on a daily basis via ANC Australia’s Facebook page.

The Australian media were a world leader in reporting the massacre of Armenians at the hands of the Ottoman Turks, which resulted in unprecedented coverage throughout all Australian newspapers of the day.