YEREVAN. - We can say there is no marketing in Armenia; sales are developed here, but marketing is not developed, and there is lot work to do in Armenia in that sense, Kotler Impact company’s director Fahim Kibria said to news reporters during a discussion held today entitled “Key Modern-Day Issues of Armenian Marketing.”   

“There are sales in Armenia, but there is no market research; we can say this market is virgin territory and many things can be done. But the Caucasus market, and specifically Armenia’s market, is interesting for [Kotler Impact’s founder] Philip Kotler, and he plans on seriously engaging in Armenia’s market. He wishes to frequently visit here, at least once a year, and to allow the marketing specialists of neighboring countries the opportunity to train here, too,” Kibria stated, adding that, at the invitation of Armenian Marketing Association, Philip Kotler will visit Armenia in November to hold several seminars for state officials, businessmen, marketing specialists, and students.   

Kibria also informed that, until 2012, Kotler and his team will work solely with Armenia, they will study the domestic market and publish textbooks, which will include successful Armenian companies.

Marketing legend Philip Kotler will pay a 4-day visit to Armenia during which he will also conduct the official opening of the Excellence Center for marketing development, which he aims to turn into a leading regional education complex.