YEREVAN. – Armenia will now present itself before the word with a new brand, Deputy Minister of Economy Ara Petrosyan stated during a press conference on Friday.  

This brand is the poster (see photo) that was declared winner at the Vettor Giusti tourism poster exhibition-contest held during 19th Session of the World Tourism Organization (WTO).  

The poster was the winner of People’s Choice Award category.

According to Petrosyan, the poster will be used during a variety of tourism events and in advertisements on Armenia. In addition, as winner in the aforesaid category, the picture will be posted on WTO’s official website, for two years.