Digital demand for fashion and luxury brands is expected to rise from current low levels and lead to additional industry sales that could reach $ 50 billion by 2030, Morgan Stanley said.

According to Morgan Stanley, NFT (non-fungible tokens) and social gaming could expand the overall targeted market for the luxury goods group by more than 10% in eight years and increase the industry's pre-interest and tax earnings by about 25%.

Noting that one in five Roblox gamers updates their avatars daily, it is pointed out that luxury brands are exploring a range of collaboration opportunities with gaming and Metaverse platforms.

It is also said that Dolce & Gabbana's recent $ 5.7 million sale of nine NFTs, while small, highlights the huge potential of virtual and hybrid luxury goods in the coming years.