YEREVAN.- The research findings of Ameria CJSC show that, according to the types of products, Yerevan supermarkets have a greater share (63.1% of the market share) in alcoholic beverages.

Agricultural markets mainly serve for fruit and vegetable sales, comprising 28.0% of the total retail sales of the mentioned products. Bread and tobacco are mainly sold in small shops, which make respectively 30.3% and 29.7% of the total retail sales of the mentioned products,company’s press service told Armenian News-NEWS.am.

The major factor affecting consumers’ choice of supermarket is assortment, followed by quality of service, trust in supermarket and convenient location. The choice of food is influenced by quality, freshness and price. The three main factors for choice of household goods are quality, price and previous use history.