The Armenian Jewellers’ Foundation (AJF) announced the launch of a fundraising.

“We, Armenians, have played exactly the same role in jewelry as the Swiss have played in watch-making. The exceptional contribution that the Armenian jewelers have made is our national pride,” AJF Chairman-in-Office and Co-Founder Pierre Akkelian noted. He added that the donations will help reveal the history of Armenian jewelry and pave the way to future.     

Within the framework of the foundation, scholarships will be provided to the young people of Armenian descent in order for them to study at the best designing schools in the world. 

At present, the AJF introduces two sponsorship packages: $25,000 and 15,000. The sponsors will be mentioned in all AJF publications and each sponsor will receive a special edition Franck Muller watch as a memento.